Our Story

New Look Institute has been around for nearly three decades. Following years of experience in the hair replacement field, our founders opened New Look Institute with the hope of making new advances in hair system design and providing men and women throughout the San Jose area with the hair restoration opportunities that had been missing.

Today, New Look Institute is a leading name in the hair replacement field. We’re known for our expertise and for our emphasis on design; we work to develop custom solutions that meet the client’s lifestyle, budget, and hair needs. We have a committed team of stylists and consultants who are well-versed in hair replacement technology, and we even have a Trichology Practitioner on site. New Look boasts a welcoming, boutique vibe, a truly personable staff, and a commitment to offering truly individualized solutions to each client.

new look institute owner sima

Meet New Look’s President, Sima Hilde

Sima Hilde has become the go-to expert in the field of hair restoration. After years of designing hair replacements for thousands of clients living with hair loss, her expertise surpasses all other results. Sima is a vocal proponent of helping people identify the best solution to help them control their hair loss. She has also managed to successfully launch and grow a company in a male-dominated industry, during times when female leadership was very rare in CEOs of corporations. As a good measure of this aspect of her success, many employees have been with the company for over ten years. Sima has provided leadership to groups on Trichotillomania, hair restoration insights on TV, and she is a proud provider for the Wigs for Kids program. In another first, Sima broke new ground when she discovered bespoke solutions for females facing hair loss, even while there were no other hair replacement solutions for women. She has worked closely with vendors using 3D printing technology to develop better hair replacements for men and women, offering innovation and insight into a field in need of inclusive representation.

What Sets New Look Apart

New Look is proud to work with clients from throughout Silicon Valley and the Bay Area, a place where innovation is key. We take pride in offering only the most sophisticated and effective hair replacement systems, including some that aren’t widely available in other studios and salons.

We are committed to addressing each client’s needs individually, and as such, we put a great deal of focus on custom design: We are uniquely experienced in hair system design, from base to color, and ensure that the solutions we offer to each client truly help them achieve the look they want.

New Look is not only authoritative in the field of hair replacement, but we are also known for our personable, client-centered approach to service; we meet with clients one-on-one and help them to narrow down the available options. We’re not here to do a pushy sales pitch, but rather to show clients the different ways in which they can regain their confidence and their desired style.

New Look is proud to be affiliated with the Transitions International Group of hair loss centers around the world.Find more Transitions Hair Centers here.


new look institute team

The New Look Institute team has spent two decades designing hair replacement solutions for those in need, and we are committed to finding the best possible solution for each client.

Serving Clients in San Jose, the Entire Bay Area , and More

Our beautiful salon is located in San Jose, CA, and we proudly serve clients from:

  • Campbell
  • Los Gatos
  • Cupertino
  • Saratoga
  • Milpitas
  • Mountain View
  • Palo Alto
  • Sunnyvale
  • Fremont
  • Gilroy
  • Morgan Hill
  • San Francisco
  • Daly City
  • Berkeley
  • Hayward
  • Concord
  • Dublin
  • Watsonville
  • Pleasonton
  • Redwood City
  • Woodside
  • Los Altos
  • Monterey
  • Santa Cruz

Discover Hair Loss Solutions in San Jose, CA

No matter who you are, and no matter your personal experience with hair loss, there is hope for hair restoration. That’s the simple message we provide to our clients here at New Look Institute in San Jose, CA. We’re proud to provide a full catalog of personalized hair replacement options, based in the field of trichology and always tailored to individual client needs.

The best way to find out more about hair restoration is to take our FREE hair loss quiz. And, if you have any additional questions, contact us to schedule a consultation appointment.